Codes rely on a shared knowledge.
A 'sign' is made up of :
- A signifier - Which triggers meaning. i.e the word 'Dog' or a picture of a dog.
- The signified - the mental concept of a dog.
A denotation of 'dog' is 'a four legged creature'.
A connotation of 'dog' is an associated meaning eg. walks, loyalty, krufts.
Myths:
Stereotypes engrained such as 'Englishness' which come from connotations.
- The meanings of signs shift.
- Meanings don't come from the objects themselves but from people.
- By analysing the connotations of cultural artefacts we can access idealogical meaning and thus further understand how and why culture operates as it does.
No comments:
Post a Comment