The group and Simon really liked the idea, but I got the feeling they'd seen it all before, so I need to think of an innovative way to extend the project into a good physical product or concept.
The idea of branding something inane and cheap with lovely, lavish branding is great and made me think of Harvey Nichols' christmas campaign last year, "Sorry, I Spent It On Myself".
The concept of taking something like a pebble and branding it as a Harvey Nichols bona-fide product (with the help of some sharp branding) is exactly the kind of thing that I'll look further into.
More here (via Huh).
No comments:
Post a Comment