Reinterpret Identity Theories as branding to
Increase the Perceived Value of Their Product?
What practical ways can I take the project forward?
Practically Exploring
• Putting the identity theories into action, producing a
pastiche luxury clothing brand.
• Could implement a brand across a clothing range / make a limited run.
• Could work with printed textiles, looking for things that I've not worked
• Tongue in cheek exploration, pushing to the boundaries of how fashion
brands are currently branded.
or
• Exploring further the plain white tee phenomenon that I came across in the essay.
• Looking at celebrity endorsements, (Kanye $120)
or
• A more graphic response, a ‘guide’ for brands to follow if they want to
sell products at a huge premium.
• Taking cues from ikea flat pack catalogues, pointing out the
repetitive nature of the pastiche filled fashion brands.
Examples of similar work
The idea of branding something inane and cheap with lovely, lavish branding is great and made me think of Harvey Nichols' christmas campaign last year, "Sorry, I Spent It On Myself".
The concept of taking something like a pebble and branding it as a Harvey Nichols bona-fide product (with the help of some sharp branding) is exactly the kind of thing that I'll look further into.
More here (via Huh).
Questions for the crit
• Do you know of any examples of this being done before?
• Which Idea should I continue with, or any other ideas...
No comments:
Post a Comment