I've been really struggling with putting my essay into the form of a cohesive practical project. After reading the essay again and again, the most logical solution seems to have come to some sort of fruition.
I propose a tongue in cheek flow chart type device (website?) with which burgeoning (or floundering) companies can decide on their desired aesthetic, carefully plotted using identity theory.
Possible Flow (What Does Your Brand Want?)
Age range?
Gender?
Income?
What is the customer's favourite past time?
Musical Interests?
Social Media Presence
EQUALS
A guided set of rules to start up a brand + a celebrity figure to endorse it.
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