Wednesday, January 6, 2016

OUGD601 / COP3 / Reading / Anne Odling-Smee - The New Handmade Graphics

'Not everyone wants to live in an environment full of polished surfaces, artificial materials and perfectly designed spaces - generally, people are attracted to rough edges, natural fibres and mistakes they can see.' 

'Monotype's first digitised typefaces were no match for their letterpress equivalents.'

'[Designers] were uneasy about the way these machines threatened to replace certain parts of their roles, and make the majority of their previous equipment redundant.  Nonetheless, the prospect of a tool that could eliminate laborious tasks and enable enormous creative freedom generated an inevitable surge of excitement.'

'such [human] values are found ever more rarely in our art, which is becoming increasingly tightly enclosed within so-called pure aesthetic intelligence.' Silvano Capri

'Levi's are heading towards a more 'authentic' aesthetic by physically battering and spoiling the fabrics before turning them into clothing.' p15

1999 London College of Printing - 'we understand the urge to incorporate digital media, but we don't believe that computers can be a substitute for decades of human experience.'


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