OUGD601 / COP3 / Reading / Marcroy Smith & Andy Cooke - People of Print

Danielle Pender

'It's not so much a digital vs print argument any more; it's about appreciating the differences between the two and celebrating them.' p18

'Looking at the work of photographers blown up and printed by fine art printers you have a different experience of the images. Details, atmosphere and colours call out in ways that they can't on screen.' p18

'Supposed mistakes can make a [screen] print more beautiful; there is an element of risk and reward...' p18

'Print is just as relevant today as it's always been.  It tells us something about where we've been, what we value and how we want to be remembered in the future.' p19

'Print offers a different experience altogether. It's sensory, the smell and the feel each add something different to the content.' p19

'Rather than our digital lives relegating print to obsolescence, they have cemented it as something more valuable...' p20

'Humans are tactile brings, they understand through touch. They also understand, by looking at history, to learn where they've come from, who they are and how to be in the future...' p21


Lawrence Zeegen

'[Millenials'] 'new technology' is the traditional, the analogue, the real and the tangible... As a digital native you're an analogue immigrant.' p26

'Stepping into a print studio is a very different experience from walking into a computer lab.' p26

'...it is a timeless smell, an evocative smell. It's the smell of Caxton's press, of Gutenberg's moveable type; it's the whiff of Warhol's factory.' p26

'And then there is the sound of print. This is the sound of action, of machinery, of labour, of the here and now.' [and of the past] p26

'Sure, print has become a more bespoke and artisan activity, much like vinyl is to download...' p27