OUGD501 / COP2 / Theory Into Practice / Contextual page

I realise that without a piece of text putting the publication into context, the whole piece - whatever the physical outcome - lacks direction and any direct link to the essay so I've decided to write a small introduction.

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Whether emulating the well educated and 

wealthy or the edgy and cool, fashion remains a tool 

with which one can move up or down the social scale.

A handy guide to the sinister, scientific 

art of brand identity and to getting inside

your consumer’s mind.

Quotes taken from the Identity Theories of Karl Marx, 

Georg Simmel, McCall & Simmons, Sheldon Stryker 

and the further writing of Malcolm Barnard.

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I feel that this sums up the intentions succinctly without doing all the work for the reader! 

The reference to 'your consumer' aims the piece squarely at the brands and their PR machines but I intend the tone of the whole project to be tongue in cheek. We live with capitalist culture of being sold things every day, who needs a manual to do so even more effectively? The whole point is to take the idea and blow it up to proportions reminiscent of a caricature, piled with irony and a complete lack of self-awareness. 

I needed some more imagery so I dug out another old jumpr with a really interesting pattern and played about a bit more with layout in order to neatly squeeze in a more legible piece of copy (in a more legible font).