Fairly plain, uninspired and inoffensive offering from Wilkinsons. On a positive note, they avoided the clichéd snap of happy couple and kept the aesthetic running throughout most of their frames.
"Your Golden Memories"... in a gold frame... The repeated use of the circle at least links to the typographic flourish on the dot of the 'i' in 'wilko.
Further evidence of the successful continuation of the aesthetic throughout the different finishes of frames.
Poundland was less continuous with its aesthetic. This frame apes the 'Keep Calm...' design, at least respectfully employing Gill Sans however the layout is not quite as strikingly effective, too cramped. The dimensions are clear. The imagery used cuts out all colour leaving just the red, a nice tie in.
I like this design, the floral wallpaper pattern following on from the decorative nature of the frame. One section is left bare for the information, size etc. I love the idea of seeing through to the wall behind, could come up with some weird, interesting plays on that.
The White Company's approach surprised me. I expected a very pared back, typographic solution but what I found was very realistic family shots, albeit very well taken. The effect was one of placing the frames perfectly into context. The dimensions and name were added by way of nicely printed label and bow.
Marks and Spencers follow the same continuous design as Wilkinsons but with an even more pared down aesthetic. Rather dull + the typeface seems to be the same as the co-op use.
Here the lack of inspiration really shows. I'm all for minimalism in graphic design but when placed against a frame of this intricacy it simply does not work.
Again here but not as emphasised, each different material needs a new approach of some sort even if it is subtle!
Finally a new aesthetic for a 'designed for' product. The mess of fonts is distracting but at least there is an attempt at fitting the information for purpose.
This is definitely M&S's most successful design. The minimal aesthetic of the type and layout fits the minimal aesthetic of the frame itsself. The seemingly random choice of photograph housed in the frame is actually very successful in placing the frame in context, next to similarly designed ornaments it may well sit next to on your mantlepiece.
Now in TK MAXX, a real mixed bag of frames. I'll let them off for not having a continuous aesthetic as they sell countless different brands. This and the following are both in the 'Impressions' range. Awful type choice, almost Papyrus followed by a script which doesn't fit the sleek designs of the frames.
The photo is more in keeping with the frame's glossy, glamorous design and the dimensions are laid out clearly.
A nice example of design inspired by the frame. Particularly fond of the typography which has the appearance of letterpress or stamp and the newspaper columns which sit in the background.
While not taking influence from the design of the frame its self, I love the simple typographic play with the 5x7 and in fact the typeface its self is nice enough to keep me happy without additional flourishes.
Awful illegible overlay of type over stock image of flower, terrible inclusion of barcode on the front. It's a dull frame but a hugely uninspired design.
A further use of the typographic play on the numbers actually fits this frame while being aesthetically pleasing too. The final aesthetic fits the kind of 20's jazz age.
So it doesn't fit the design of the frame but the out of context-ness of the image is really charming! The calligraphic typography fits the image of the calligraphic pen.
One of my favourites. Pared back, appropriate type choices and lovely layout. A mirror could be quite interesting as a backdrop for a mirrored frame?
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